The secrets to creating the next successful app
Ever wonder how an app like snapchat or Instagram got this big of a success? In this blogpost you will learn the key factors of a successful app.
You probably heard about the apps Google Wave and Evernote Hello right? You probably didn’t and there is a good explanation for that. These are apps that tried to become a phenomenon and failed tremendously. Don’t make the same mistakes. Follow these key-insights to make sure that your app has the possibility to soar through the skies.
Succes factors
Solve a problem: An app should be the answer to a problem. A problem can be that sending your friends a text, cost a lot of money. The solution to this problem is WhatsApp. With this app, phone users don’t have to pay separate messaging charging. So look around your environment and start problem solving.
Easy to Use: When building an app, make sure that even a two-year-old or an elderly woman can use it. A no-nonsense interface that should simplify your life. If you need a tutorial to know how to use it. It isn’t easy enough. A successful app is easy to use with the simplest of navigation.
Customer service: The only way to your customers heart, is through customer service. It is a rare opportunity to connect to the users in an emotional level. Any business with strong customer service can create a competitive advantage out of it.
Update frequently: Every successful app started with a set of features and was evolved over time to add, enhance or make changes. Apps are not a one-time product development. If you want your app to be successful, you need to take feedback from your customers and constantly offer a better solution (Varshneya, R., 2015).
An Application that executes all these success factors is WhatsApp. The app is in general very simple. When you open it, you will find a simple list of WhatsApp calls, open chats and a friend list. Do you need more? The answer is no. The best thing about this app, is that it’s completely free. Hello to no more text fees!
When the app first came out, you didn’t have the opportunity to make calls or broadcast Messages to multiple persons. The creators took the feedback of the users very well and incorporated it in the app. Even though the app is immensely popular, it is still evolving and becoming better (Thapliyal, A., 2016).
So when making an app, thinking about the success factors. Solve a problem, keep it easy, serve the users and keep evolving. Keep these in mind and your app has a bigger chance to become the next big thing.